Pé na Areia — Art Direction and Motion Design

Art direction, visual identity and motion design for three editions of Pé na Areia, spanning social content, LED animations and printed applications.

Three editions: João Gomes · Diego & Victor Hugo · Léo Santana
Art Direction · Visual Identity · Motion · Event Communication
Pé na Areia key visual collage featuring João Gomes, Diego & Victor Hugo and Léo Santana, with the event logo at the center.
One identity. Multiple editions.
A visual identity developed across three editions, from campaign announcements and social content to LED animations and printed applications.
My role: art direction and development of the work presented.
Deliverables: key visuals, motion design, social media, event communication and printed applications.
João Gomes
Edition 01
Sold-out announcement for Pé na Areia with João Gomes, using the edition’s green and yellow identity.
Diego & Victor Hugo
Edition 02
Pé na Areia key visual featuring Diego & Victor Hugo in the edition’s blue and pink identity.
Léo Santana
Edition 03
Pé na Areia key visual featuring Léo Santana in the edition’s orange and purple identity.
Applications
Fan · Apparel · Drinkware
In Motion
João Gomes · Diego & Victor Hugo · Léo Santana
Campaign and LED loops
VFX animation for the Pé na Areia campaign featuring João Gomes.
LED screen motion design for Pé na Areia with Diego & Victor Hugo.
LED screen motion design for Pé na Areia with Léo Santana.
LED / Live visuals
João Gomes · Tunnel ceiling and side panels
Green and yellow animation designed for the Pé na Areia LED tunnel ceiling, João Gomes edition.
Animação de boas-vindas para as laterais do túnel de LED do Pé na Areia com João Gomes.
The Experience
João Gomes · LED tunnel and event footage
Túnel de LED do Pé na Areia com animações aplicadas no teto e nas laterais durante o evento.
Social / Reels
Vertical campaign loops
Menus / A4
Printed applications across three editions.
Contextual mockups
Out of home / Wayfinding
Campaign identity at street and event scale.
Contextual mockups
Outdoor billboard mockup featuring the Pé na Areia campaign with João Gomes.
Outdoor billboard mockup featuring the Pé na Areia campaign with João Gomes.
Food court wayfinding sign mockup featuring the green and yellow Pé na Areia identity.
Food court wayfinding sign mockup featuring the green and yellow Pé na Areia identity.
One visual world.
From the first announcement to the final experience.
Mockup de armários com a identidade visual do Pé na Areia com Léo Santana aplicada em um ambiente de evento.
Mockup de camiseta verde com a identidade visual do Pé na Areia com João Gomes.

You may also like

São João da Brahmosidade 2025 — LED Motion Design
2026
Gris — 2D Animation
2024
XP Investimentos — Cidade Jardim Tunnel Motion
2026
Leviatán Bundle — Motion Design
2024
AUT Prod. — Live Show Motion Design
2026
Social Media & AI — Motion Design and VFX
2026
↑Back to Top